Natadola Beach Land Estates
Located along the powder white sands of Fiji’s most beautiful mainland beach, Natadola Beach Land Estates is the flagship development of Fiji’s national superannuation fund, the Fiji National Provident Fund.
Natadola Beach Land Estates is a high profile property development located at Fiji’s famous Natadola Beach. We took inspiration from tapa created by local artisans and the natural forms of Natadola Beach; coral, sand and the sea all make part of the central brand motif. The traditional design elements were paired with strong serif typography, instilling the brand with a sense of establishment. The outcome was a strong identity that worked cohesively across 3D renderings, aerial photography, marketing strategy and a suite of marketing materials to assist FNPF with their ongoing self-managed project marketing.