Lumisa is the high-end jewellery line of the South Pacific’s foremost luxury retailer, Prouds. Inky black pearls and rare red coral are the treasured ingredients in Lumisa’s haute offering. Proud’s engaged us to create a vision and identity that embodied the exclusivity and luxurious nature of their one of a kind pieces.

After understanding the brand’s target market and researching the significance of black pearls in the South Pacific, we settled upon a unique Fijian name (Lumisa; meaning beautiful in old Fijian dialect) paired with an understated contemporary logo mark. Pearl and Coral Collections were distinguished with their own soft colour pallets and refined, luxurious graphics.