Malamala Beach Club

Our client, South Sea Cruises is Fiji’s most experienced cruise operator. They operate a range of Day Cruises and Island Resort Connections as well as an array of tailor-made events for the Conference and Incentive market. Their vessels cruise throughout Fiji’s Mamanuca and Yasawa Islands. In 2017, South Sea Cruises will be launching the world’s first private island beach club, located in the sapphire Mamanuca Islands in Fiji.

Yes Open worked with South Sea Cruises to design a bold new brand identity completely unique to Fiji. Together with our client, we started by considering the range of visual possibilities, considering the message, who it was for, how it would be accessed and where it would be seen. Our aim was to create a series of patterns to support each content type. Patterns would use components of the brand toolkit in unique and interesting ways; expressive elements for inspiring content; readable elements for informative content; and oversized elements for signposting. There were two elements to the visual system of Malamala Beach Club, a monogrammed ‘M’ using a stylised interpretation of the traditional Fijian masi pattern and a playful tropical pattern. An organised clash of modern, traditional and 90’s colours.

You can learn more about Malamala Beach Club here.