Malamala Beach Club

Our client, South Sea Cruises is Fiji’s most experienced cruise operator and a critical part of the Fiji tourism industry and in 2017, South Sea Cruises launched the world’s first private island beach club, Malamala Beach Club.

Yes Open worked with South Sea Cruises to design a bold new brand identity that presents as vibrant, fun and draws from Fijian influences. The core of the brand identity is the stylised Malamala ‘M’ which is based on elements of the traditional Fijian masi paintings. This traditional element is then clashed against the bright, tropical sub-patterns to create an energetic combination of bright colours and bold shapes.

You can learn more about Malamala Beach Club here or even better you can book a ticket and experience it for yourself.